The challenge of announcing a new product

I recently spotted this Dilbert cartoon that is so poignant to the dilemma we face, namely when to announce a major new update to our software solution SmartAgent.

Picking the right time would be easy if the outgoing version was showing its age and ready for replacement, therefore we are adopting a stealth approach for the next couple of months prior to its general availability, want to know more then simply email or call!

 

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